Cape Town Tourism Facts | Self Catering Accommodation Poor


Cape Town Tourism published interesting research on the positive tourism growth for 2012/ 2013 peak Cape Town tourism season.

Here’s some interesting Cape Town Tourism facts:

  • South Africa’s Annual Tourism Statistics 2012 showed 9,188,368 international tourists visited South Africa in 2012; 10.2% more than the 8,339,354 tourists in 2011.
  • Between 6 and 8 percent year-on-year growth occurred across most sectors of Cape Town’s tourism landscape from December 2012-March 2013.
  • The Cape Town – Johannesburg flight route is one of the ten busiest routes in the world.
  • Room night demand for December 2012 – March 2013 was stronger than room night demand registered in respect of the same period a year ago. For December 2012 – February 2013 there was an aggregate increase in the number of room nights sold of approximately 6.9 percent. For March 2013, there was an aggregate occupancy rate of approximately 78 percent, compared with 72 percent in March 2012.
  • All accommodation types, with the exception of self-catering, registered positive growth in room night demand. B&Bs registered the highest growth rate, followed by hotels.
  • All geographic locations, except the Helderberg region, registered positive growth in room night demand. The Northern Suburbs, City Centre and Southern Peninsula registered the biggest increases in room night demand, in that order.
  • International guests grabs most of the pie: From December 2012-February 2013 approximately 51.4 percent of all room nights were sold to international guests, followed by 42.2 percent by domestic guests and 6.4 percent for regional guests. But then the trend changes: By March 2013, domestic tourism accounted for 47 percent of room nights, with regional source markets accounting for a further 7 percent of room nights sold during the month. Only 46 percent of room nights for March 2013 were sold to the international market.

ATTRACTIONS

  1. In March 2013, the V&A Waterfront saw 2 169 748 feet through their doors – an increase of 11.9 percent on the same period last year.
  2. Cape Point Nature Reserve saw 91 096 visitors in March 2013, which is an increase of 23.9 percent on the same period last year
  3. Table Mountain Aerial Cableway saw 82 805 visitors, a 6 percent increase on March last year.
  4. Kirstenbosch National Botanical Garden saw 71 033 visitors, which is an increase of 13.7 percent on March 2012.
  5. Robben Island saw 32 112 visitors in March 2013 – a drop of 8.6 percent on March 2012.

AIRPORT

  • A general decrease in total airports arrivals figures from December 2012 – March 2013, ranging from 3 – 6 percent. This suggests visitors are making use of alternative transport and hiring cars to get to Cape Town.

End of Cape Town Tourism Update.

Related Tourism News: I see the busloads of Chinese are swarming around in Cape Town. Busloads means they go where many people can go. They avoid small restaurants or intimate wine farms and guest houses. How can you adapt to cater for the Chinese? Read more here on the Chinese invasion.

Comment:

It’s a concern that Cape Town self catering accommodation did show any growth for the period. I believe this can only improve. And improve if Cape Town accommodation owners become more (1) flexible in their rates, more flexible in their (2) minimum night policies, (3) adopt technology to improve online bookings and include some form of (4) third party verification – testimonials or reviews.

In a future blog post I will discuss the four issues in more detail. We have many hundreds of Cape Town self catering accommodation listed. And we have an external and unbiased view on which accommodation is easy to rent out and which not. You are welcome to tell me what you think of these facts. If you have any idea how self catering accommodation can improve their act then leave a comment.

Regards

Johan Horak


May 10, 2013

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