This Homeowner Ask For Ideas On How To Rank On Airbnb

Leon from Las Vegas searched and found this Cape Town self catering owner’s blog.
This is what Leon wanted help with:
Hi, my name is Leon Yang and I’m actually an Airbnb host in Las Vegas. I’ve came across your blog via questions about how to rank better on Airbnb. It seems like you guys have a lot of success and I especially liked your tip on pricing a large property. I would love to see if you guys can do sort of a brief consultation in terms of how I can build a even higher ranking on Airbnb. Hopefully that’s something you guys can do. Thanks a lot! And thanks for all your tips on the blog
My biggest questions are about how to improve rankings:
  1. Is setting up a separate website complete with blog and SEO worth the effort to improve the ranking?
  2. Is ranking also price based? And do you lower your price as the dates get closer or do you go higher?
  3. How many reviews are necessary before you can get the most bookings?
  4. What are some of the more effective ways to improve ranking?
I’m having trouble with the first one as I’ve been having trouble getting good rankings. The second one seems to do well. I don’t know what could be the cause.
Thank you again for your help! I definitely know who I will stay with when I go to Cape Town 🙂
Here’s my response.

If you want to make money with Airbnb you have to make Airbnb money.

Figure that out and you will do well.
If you are not ultra luxury, or not in a very popular location you have to compete on price alone.
Let me qualify by adding: You have to compete on price initially until you have very many positive reviews. Then you can tweak the rate higher and higher and increase the minimum stay.
Leon looking at your two places it’s clear you have homes with great opportunity.
Let me use the first one as an example:
The kitchen and bathrooms are especially nice.
The lounge looks spares.
airbnb advice on photos
This is not appealing at all:
The bedrooms don’t look neat.
poor airbnb photos
See how those lines on the linen makes the place look untidy. NO Lines on linen.
In future always try white linen. It’s neutral and looks great on photos.
The pool is a great feature but there is no outside furniture and the not so attractive roof on the patio taking nearly 50% of the photo is not a clever idea.
Stage the photo with wine, flowers, furniture, etc, which will make the place look more inviting.
I am not saying that you should not show the negative. But it’s not necessary to make such a splash of it.
I cannot image myself sitting there having a cool drink next to the pool.
You need to get another proper professional photographer.
Get them to stage your photos with lots of flowers, wine and more furniture in the lounge and outside area.
Check that your rates are lower than your opposition, set the minimum days to the minimum you feel happy with. It must be less than the opposition to make any difference.
Fix the issues above and you will get more people. When you hit 60 to 80% occupancy then put the rate up. And tweak the minimum stay.
It’s very clear from the photos why this place is doing better
A good photographer can even make this home more appealing.

Not investing in a professional photographer is disrespectful to your guest.

If you want to make money from your home then do it well.

Your guests will pay you a premium when opt for a professional photographer.

And your Airbnb rankings will improve because your house sells. And Airbnb LIKES IT A LOT when your house sells.

You are welcome to ask me any questions.

But be willing to receive an honest answer.

Ask below:

January 20, 2016


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