WHY A HANDS FREE SOLE MARKETING OPTION?
- To maximise your self-catering home's income a dedicated agency can be held accountable. You cannot set goals with 5 or more agencies.
- Risks: When you have agreed on goals with your agency then the agency can go out and take risks. Booking.com and other listing sites expect you to honour bookings. If we say your place is available, we get a booking and we have a double booking we still have to pay Booking.com fees. If we don't have full control of the calendar the risk is too high. No agency will manage your home on live booking sites if they don't have exclusive rights to your availability calendar.
- Live Booking Sites: If you are not on live booking sites you may as well not read any further. Booking.com Airbnb and others dominate the market. And significant improvements in occupancy is seen when you list on these and if people pay immediately. Without a sole mandate no agency will market you on these sites - see risk above.
- Availability Calendar: Good agencies may list your accommodation on 20 live listing sites to ensure they meet the agreed income goals. But no agency would list on these sites without a sole mandate making them the only boss of the availability calendar for your place. (This does not mean you cannot reserve days for your own use. You should, but you need to reserve your dates well in advance and only if the dates are available).
Giving sole marketing rights to your agency will allow your agency to maximise income. If your goal is to get the best possible return from your self catering home then get it done.